News

A couple of months ago, we launched Eleven Alpha - our fast-track program for outstanding early-stage founders from the region. In our search for the next builders of the future, we reviewed over 450 applications, from 25 countries. Today, we are thrilled to welcome the first cohort joining  #Oneof11 and embarking on their Eleven Alpha journey.

At Eleven, we believe that the founder's personality is one of the most important factors in determining the company's trajectory. We invest in people, not just ideas, and we are committed to finding founders who share our values and vision for the future. In this article, we focus on what we call “the founder profile” - the personal qualities that are critically important to us and reveal if there is a match between us and a founding team.

Following Mihail and Georgi’s debut on the cover of Forbes, we thought that it might be a good occasion to share with you some of our findings and take a trip down memory lane together. We talk about “killer features”, the crucial role of customers in a product-led company, and what the founders are taking with them into their new venture.

The storyline that will get you funded should make investors wish they are part of it. It is clear, logical, convincing and flows easily. At Eleven we have reviewed tons of pitch decks. Here are our learnings summarized in a playbook, hoping they will help you with your stories.