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Picture a credit card sitting unused in someone’s wallet. It happens more often than you’d think – 20-30% of issued cards never see a single transaction. For banks, that’s not just a piece of plastic gathering dust – it’s lost revenue, missed opportunities, and a sign that something needs to change.
Now imagine an AI agent that notices this inactive card. It knows the cardholder’s preferences, spending patterns, and lifestyle. At just the right moment, it reaches out with a personalized message: “Hey Sarah, I noticed you haven’t used your new rewards card yet. There’s a concert coming up at your favorite venue – you could earn triple points on those tickets.”
This isn’t science fiction. This is what our #Oneof11 Moveo.AI is building right now.
From Support Desk to Revenue Engine
The story of Moveo.AI wasn’t always about transforming banking. They started where many AI companies do – customer support. But while others stayed in that increasingly crowded space, Moveo saw a bigger opportunity.
"During our pivot, we had to deeply understand what banks really needed. We discovered that cost-cutting and basic automation weren't enough anymore. Banks needed a way to grow in the digital age."
Panos Karagiannis
Co-founder and CEO of Moveo.AI
This insight led to a bold move. Working closely with our team, Moveo shifted their focus entirely to the banking sector. The goal? Turn AI from a cost-saving tool into a revenue-generating force.
The pivot wasn’t easy. It required extensive interviews with industry experts, direct engagement with financial institutions, and a complete overhaul of their product roadmap. The team had to rebuild their messaging, create new case studies, and prove their value in a different market. But they were convinced of one thing: banks needed more than just another chatbot.
Why Banks Are Paying Attention
The numbers tell a compelling story. Moveo’s AI agents consistently achieve customer satisfaction scores above 3.5 out of 5, beating industry benchmarks for automated interactions. Their clients see a 5x return on investment within the first year. One Latin American partner now handles over 200,000 customer interactions monthly through Moveo’s platform, achieving an 80% improvement in collections compared to traditional chatbots.
What makes Moveo different? Their AI agents don’t react, they anticipate. Unlike generic AI solutions powered by OpenAI, Moveo’s platform integrates directly with banks’ CRM and CMS systems while maintaining strict data privacy standards. Their technology spots early signs of customer churn and enables quick, personalized intervention.
The Power of Focus and Partnership
This success didn’t happen by accident. Our journey with Moveo started during the team’s participation in the Visa Innovation Program Europe, that Eleven is managing together with Endeavor Greece in Greece, Cyprus and Malta. What caught our attention was the unique blend of technology and a genuine commitment to enhancing the overall user experience – customer support is just a fraction of it, right? We observed first hand the interest Moveo.AI sparks in the financial services industry representatives in a broader context – from user acquisition and onboarding, to engagement and retention. This gave us a hint that they can become further verticalised, and via AI agents help incumbents in their smooth transition in the AI-enabled fintech era.
Then, it was time to roll up our sleeves:
1️⃣ First, we opened doors to the right people, connecting Moveo’s founders with domain experts who understood banking’s pain points inside out. These carefully curated connections led to real partnerships and product insights.
2️⃣ Second, we helped validate the pivot strategy. By leveraging our team’s deep understanding of retail banking and financial services, we worked closely with the team during the critical customer development phase. Together we conducted extensive interviews with key stakeholders across banks, fintechs, and non-banking financial institutions to test and refine Moveo’s approach.
3️⃣ And third, we provided access to a powerful network of portfolio companies. This created a feedback loop that proved invaluable – other startups could both benefit from and provide insights into Moveo’s solution.
The Moveo team took full advantage of every connection and insight and weren’t afraid to completely rethink their approach when the data pointed in a new direction. This collaborative approach paid off. Sales cycles got shorter. Contract values grew. And most importantly, Moveo started catching the attention of industry giants like Visa, Mastercard, American Express, and Allianz.
“These connections helped us fast-track our understanding of the banking sector by months, if not years. We could test our assumptions and pivot faster than we ever could have on our own."
Panos Karagiannis
Co-founder and CEO of Moveo.AI
Building for Banking's AI Future
The next 3-5 years will reshape banking fundamentally. Moveo envisions a future where every customer interaction creates value – whether that’s activating new products, preventing churn, or identifying personalized cross-sell opportunities.
Their roadmap is ambitious: transform traditional one-way notifications into intelligent, revenue-generating conversations. They’re expanding their capabilities to cover the entire customer lifecycle while maintaining the security and compliance that financial institutions require.
The results are already showing. With major partnerships including Alpha Bank, National Bank of Greece, Google, and Mastercard, plus integrations with WhatsApp and Viber, Moveo is growing 20% quarter-over-quarter. They’re expanding beyond their home market into Brazil and the USA, working with forward-thinking clients to validate new use cases.
Looking Ahead
Today’s banking customer expects personalized, proactive service. Tomorrow’s banking leaders will be the ones who can deliver it consistently, securely, and at scale. Moveo is building the platform to make that possible.
But this is just the beginning. As banks evolve into AI-enabled organizations, the opportunity isn’t just to automate existing processes – it’s to reimagine banking from the ground up. With their deep understanding of both AI technology and banking needs, Moveo is uniquely positioned to lead this transformation. And they’re just getting started.
But the lesson here isn’t just about AI or banking – it’s about finding the right focus. As we often tell our portfolio companies: pick your niche, get close to your customers, solve real problems, and build strong defenses around your business.
If you’re curious to read more of our case studies and learn how adding a fintech layer unlocked new possibilities for our portfolio companies, you can start with those:
1️⃣ The new brew: coffee trade and embedded finance. Almacena’s journey.
2️⃣ The fintech revolution in remote work: Native Teams
3️⃣ Embedding fintech into sports? Mission possible.
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