Most startup marketing problems aren’t about execution. They’re about the decisions that happen before execution – who you’re targeting, how you’re positioned, and what you’re really asking customers to change. Roberta Tihomirova (Eleven) and Mirela Hincu (Heraldist) break down the patterns they see repeatedly, from opposite sides of the table.
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Eilla AI has just completed Europe’s first M&A transaction by an AI-native advisory firm, closing the acquisition of two Bulgarian digital agencies by a Swedish public company in 15 days at approximately 6x EBITDA. It’s a proof point for one of the most consequential shifts happening in professional services right now: the move from selling AI tools to doing the actual work. Here’s what happened, how the process worked, and why it matters for founders, investors, and the M&A industry across Europe.
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The FMCG industry has long relied on field sales reps to manage fragmented trade – a model that’s expensive, inconsistent, and increasingly unsustainable. nFuse is the AI-native commerce layer that changes that, meeting merchants where they already are and turning every WhatsApp message or voice note into a structured, intelligent order. We’re proud to back the team building it.
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Eleven Ventures backs Blue Longevity Clinic to bring preventive care to Southeast Europe starting with Athens, Istanbul, and Sofia.
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