Learn how startups can leverage analytics and paid advertising to validate ideas and reach product-market fit faster. Expert insights from data analytics specialist Yasen Lilov on making smarter, data-backed decisions for sustainable growth.

Having an effective board is having an ongoing discussion with involved people that share incentives but are not fully immersed in the day-to-day operations. Applying this playbook will transform your approach from merely participating in board meetings to actively steering the company toward its long-term goals.

There are many ways to approach creating an ESOP, as well as different things to consider and traps to avoid. To help you navigate through it, we tapped into the expertise of Stoil Vassilev, Venture Partner at Eleven Ventures, and Vice President of Corporate Development at SumUp.