The robotics companies making money today don’t do backflips. They pick crops, move pallets and clean floors. Here are the eight metrics that show whether a hardware-heavy startup can eventually behave like software, and the one question that kills surprisingly many robotics pitches.
Continue readingWhat Is DeFi and Why Are the World’s Biggest Banks Betting on It?
Most people still associate DeFi with speculation and crypto crashes. The reality in 2026 looks different: BlackRock, JP Morgan, and Goldman Sachs are actively building on these rails, and the underlying infrastructure has quietly become faster, cheaper, and more regulated than most people realize. We invited Marin Konjari, Solutions Architect at LimeChain, to break it down without the hype.
Continue readingThe Global Energy Transition – Trends, Opportunities and Where Capital Is Going
Two-thirds of all global energy investment is already going into clean energy. Yet most of the conversation is still about oil and gas. Zlati Christov, CIO of JERA Nex bp and former Head of EMEA Renewables at Morgan Stanley, joined Eleven’s weekly meeting to share what the energy transition actually looks like from the inside – the economics, the infrastructure gaps, the themes driving capital, and where new companies can make a real difference.
Continue readingMarketing Aperitivo: A VC and a Brand Strategist on What Founders Get Wrong About Marketing
Most startup marketing problems aren’t about execution. They’re about the decisions that happen before execution – who you’re targeting, how you’re positioned, and what you’re really asking customers to change. Roberta Tihomirova (Eleven) and Mirela Hincu (Heraldist) break down the patterns they see repeatedly, from opposite sides of the table.
Continue readingM&A in 2026 – What Tech Founders Need to Know
Retention is now the top exit metric. Loss-making businesses are hard to sell. PE has replaced large strategics as the primary M&A engine. Michael Ivanov, Partner at Carlsquare, is sharing what he sees in the market.
Continue readingHow to Get Recommended by AI – Content, Citations & Authority
Knowing AI search matters is one thing. Knowing what to actually do about it is another. This is the hands-on part — how to research what your buyers are asking AI, optimize your content to earn citations, build authority beyond your own website, and track whether it’s working.
Continue readingHow to Get Recommended by AI – Foundations, Tools & Quick Wins
Over 21% of Google searches now use AI. ChatGPT, Perplexity, and Copilot are answering the exact questions your buyers used to Google — and sending them straight to whoever AI recommends. If your brand isn’t in those answers, you effectively don’t exist for that user. Here’s what every founder needs to understand about AI search, and where to start.
Continue readingWhy CEE Founders Should Stop Looking West (And Start Looking East)
Most CEE founders default to US or Western European expansion. But Flaminjoy’s CEO discovered something counterintuitive: Southeast Asia and Brazil offer 20x larger markets, less competition, and don’t require massive VC funding. Here’s why looking East might be your smartest move.
Continue readingFind Your Frank! Lessons from Lars Rasmussen.
Eleven Ventures distills the biggest startup lessons from Lars Rasmussen—co-founder of Google Maps and early investor in Canva. From scarcity-driven innovation to “finding your Frank,” Lars’s journey shows how mindset, persistence, and belief can turn small beginnings into global impact. A must-read for founders building from Europe and beyond.
Continue readingBrand Building for Startups: What Matters at Each Stage
Brand building for startups isn’t a later-stage luxury, it’s what sets you apart early. This guide breaks down what to focus on at each stage, from first users to scaling traction.
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